Saturday, 8 November 2014

Typography

What is Typography?


Typography is the way text is presented on a page it is used to create readable and visually satisfying text without the reader realising. This is important when creating a magazine front cover because the more aesthetically pleasing the text and the rest of the magazine is the reader will more likely buy it. For example the choice of font, colour and size can affect whether the reader finds the front cover aesthetically pleasing. Typography can be used to convey feelings, also if the font of the title doesn't match the font of the text and what it's about it can affect how the piece of text is understood, for example if a really important, serious text has a girly and fun font for the title the reader could become confused because the title will mislead them into thinking it would be an informal text but once they read the serious text they could become confused and uninterested.

Sans-serif fonts are simple fonts without any decoration or features at the end of each letter. These fonts are usually used for headlines rather than the main text because they are easier to see from far away however sans-serif font can also be best for smaller fonts because it keeps the general shape and its easier to read.
Serif fonts are more decorative fonts, Times New Roman is a commonly used serif font. Arial is a commonly used sans-serif font. Serif fonts are usually used for printed work. Serif fonts are easier to read in printed work than sans-serif fonts.





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