Colour

The Colour Wheel

The Colour wheel was invented in 1706 by Sir Isaac Newton, he arranged red, orange, yellow, green, blue, indigo and violet into a arrangement on a rotating disk. One use of the colour wheel by designers is being able to see which colours are well suited and which aren't. The colour wheel is separated into 3 different sections, Primary, Secondary and Tertiary colours. By mixing the Primary Colours together you are able to create the Secondary Colours and when mixing the Primary Colours and Secondary Colours together you create the Tertiary Colours.

When creating a magazine the colours are just as important as any other part of the magazine because it can have an impact on the way people think and feel about the magazine. Colours can cause reactions such as irritating or soothing your eyes, people see colours before they absorb anything else. Colour Harmonies are taken into consideration when creating a magazine, colours that are opposite sides of each other are called 'complimentary colours' for example red and green, they go together to help things stand out and look vibrant however should not be used for text as it will become difficult to read.

White -White connotes light, goodness, innocence and purity. However in advertising, white connotes coolness and cleanliness. 

Black - Black is associated with power, elegance, formality, death, evil, and mystery. However black also is associated with negativity and sadness which is used in many rock magazines because rock music is also associated with negativity and sadness.

Purple - Purple is associated with royalty. It connotes power, nobility, luxury, and ambition. However dark purple connotes gloomy dark feelings which could be used in a rock magazine because it suits black and they both cause the same feelings.

Blue - It connotes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. However the colour blue is also thought to cause positive impacts on the body such as calmness which wouldn't be used for a rock magazine because rock music is loud, exciting and fast.

Green - Green connotes growth, harmony, freshness, and fertility. Green is also used for hospitals, medicine and peace which creates a sense of safety.

Yellow - Connotes joy, happiness, intellect, and energy.

Orange - Orange connotes enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. It is also a very tropical colour.

Red - Red connotes energy, war, danger, strength, power, determination. However it also connotes passion, desire, and love.